Every AI tool you've tried will happily help you repeat Tuesday's flop on Thursday.
Sqylark writes your Instagram week in your voice from this week's hand-picked Blueprints and posts it for you. Then it reads what your audience did with every post, so next Monday's content is built on your own results.
🏆 Finalist, 2026 Australian AI Awards · AI Innovator (Start Up)
🏆 Finalist, 2026 Australian Professionals Small Business Champion Awards · IT Category
You're making content blind, and so is every tool you use.
You get ChatGPT to write the caption and then rewrite half of it, because it sounds like you after a personality transplant. Then it's over to Canva to paste it in line by line, plus a phone reminder to post at 9am. When it finally goes out, you spend the evening refreshing the likes with no idea whether it worked.
One post takes off and the next one flops, and nothing in your setup can tell you why. ChatGPT forgets who you are as soon as you close the window, Canva never sees how the post did, your scheduler publishes and moves on, and your Instagram insights sit in a tab you haven't opened since March.
So a post flops on Tuesday, and every tool you pay for happily helps you make the same mistake on Thursday.
You know how the week goes:
- The Sunday session still going at 10pm, which ends with a meme because the caption sounded nothing like you.
- The three-week silent feed, and the freeze that comes with starting again after that long away.
- The finished post sitting in your camera roll, because actually posting it was one step too many at 9pm.
- The post-and-pray cycle, where you guess from scratch every single week.
The lost evenings hurt, and underneath them every week starts from zero. After a whole year of posting, you know about as much about what makes your audience buy as you did in week one. Meanwhile, the woman who would have booked you scrolls past a quiet feed and books someone whose content did go out.
Sqylark closes that loop.
Four steps, and the last one feeds the second.
It learns you once, in under a minute
Paste in copy you've already written, like your sales page, About page, an email or your Instagram bio. Sqylark pulls out your voice and who you're writing for, and turns them into your brand brief. No copy yet? Talk it through in the quick guided interview instead.
It writes your week from what's working right now
Every week, Sqylark matches your brand brief to that week's Blueprints, works out what your ideal client needs to hear next, and writes the lot in about five minutes. You get captions, reel scripts, carousels, stories, emails and blogs, all in your voice. Once your connected Instagram has enough usable post history, it writes from your own results as well.
It designs it
Your carousels and story slides arrive laid out on-brand and ready to post. Drop your own photos in wherever you want them and close the Canva tab.
It posts it, reads it and sends the results back to step 02
Schedule the week in a couple of clicks and Sqylark publishes each post on time while you're at pickup or asleep. Then it tracks what your audience actually did with every post, the saves and the comments, and feeds that into next week's writing.
So step 02 never starts from zero again. In week one, Sqylark sounds like you. As your post history grows, it writes from your own audience's behaviour, and no chatbot or scheduler has that data.
Instagram posting and analytics are available in beta with an eligible connected account. You can plan and write before you connect Instagram.
A real person checks what's working on Instagram before Sqylark writes a word.
Every week I go hunting through Instagram for the outliers, the posts pulling far more saves and comments than that account normally gets. I take each one apart and map its blueprint: how the hook opens and how the post builds to the CTA. Anything that only ever earned likes gets dropped. I keep the ones that match what I've seen sell in my own two businesses.
Those blueprints go into Sqylark fresh every week. It builds them around your voice and your offers, so you get the structure of a post that's working this month, written about your business, in words that sound like you.
Once your posts start going out, your own audience takes over. With an eligible connected Instagram account and enough usable post history, Sqylark uses how your audience responds to shape the themes and hooks in future drafts. Your existing post history can count too, so you may not have to wait weeks after joining.
So your week gets written from two things no chatbot has: a real person checking what's working on Instagram right now, and your own audience's results.
I spent four years writing captions in the daycare car park, and half of them never got posted.
I'd sit there with the engine off and ten minutes until pickup, typing something on my phone I'd hate by bedtime. Then my feed would go quiet for three weeks. I told myself I was too busy, when really I was embarrassed to start again.
AI was meant to fix that. One Sunday night ChatGPT wrote a caption about my own business, and it read like me after a personality transplant. Three rewrites in, I shut the laptop, and that was the night I stopped blaming myself for being inconsistent. Every tool I'd tried was built for a company with a content team, and I'm a mum running two businesses between pickup and dinner.
So I taught myself to code and built Sqylark from scratch, with no developer team. I already knew what content that sells looks like, because I'd sold over 2,000 digital products in a single year off the back of my own posts. Every blueprint inside Sqylark comes from that same eye for what makes someone stop scrolling and buy.
Sqylark is a finalist in the 2026 Australian AI Awards and the 2026 Australian Professionals Small Business Champion Awards. I run both my businesses on it every day with zero employees (human ones, anyway), and my feed hasn't gone quiet since.
Shannon x
"I have a complicated business offer and it nailed it!"
"The content development was also incredible. I love that it was pulling in hooks that are trending right now and applying it to my services and my voice."
"Absolutely LOVING IT. Just so easy… being a busy woman it's really hard to find time, so to schedule a week at a time it really helps."
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Your first week, planned and written, for US$1.
Founding member access
US$1 for your first 7 days, with 30 generations to try planning and writing on your own business. Then it's US$47/month with 150 generations per billing period, charged automatically unless you cancel before renewal.
Every month you get:
- ✓A fresh week of content every week, in your voice, built from that week's Blueprints
- ✓Up to 150 pieces across captions, reel scripts, carousels, stories, emails and blogs
- ✓Carousels, posts and story slides designed and ready to go
- ✓Unlimited scheduling, posting and analytics in beta, none of which count toward your 150
- ✓Your results feeding into future writing as your eligible post history grows
A done-for-you content strategist costs $2,000 to $5,000 a month and starts from scratch the day you hire her. Sqylark works out to about $11 a week and keeps building on everything your audience has already told it.
Instagram posting and analytics are in beta now. The price goes up when they fully launch, and founding members keep US$47 a month for everything Sqylark becomes.
Run the onboarding, see your week planned and write your first pieces. If it doesn't sound like you by day 7, cancel in Account → Your plan and you won't pay another cent.
Couldn't I just use ChatGPT?
ChatGPT can write a caption. It doesn't know how your last post did or which hooks are working on Instagram this week, and it won't design or post anything. Sqylark does the whole weekly job: it plans what to post, writes it in your voice, designs it, and once there's enough usable history it learns from your connected audience.
Does it need data before I can start?
No. Your business profile, content pillars and writing samples guide the plan and drafts from day one. The learning loop uses eligible connected Instagram history once there's enough usable data. Some members can use their existing history straight away, but a seven-day trial doesn't guarantee enough data for the learning to begin.
Will it sound like me?
Your own writing samples guide every draft, and you review each piece before it goes anywhere. Generate one piece from your proposed week and see what you'd keep and what you'd change.
Is it safe to connect my Instagram?
Sqylark only publishes what you've scheduled, and you can edit or pull any post before it goes out. Before Sqylark, my whole career was operations, governance and risk, so I built the guardrails before I built the posting button.
What kind of Instagram account do I need?
A Business or Creator account. Switching takes about a minute in your Instagram settings, and it's free.
Do I still need Canva?
Sqylark designs your carousels, posts and story slides. You film your own reels from the scripts, and you can drop your own photos into any design.
Do I have to post every day?
No. Shape the plan around the rhythm and formats that suit your business.
What happens if I cancel?
Cancel in Account → Your plan before renewal and you won't be charged US$47. If you cancel during the trial, your access ends straight away. If you cancel a paid subscription, you keep access until the end of the period you've paid for.
Your engine starts learning from your first post.
Every post that goes out gives Sqylark more to work with. Start this week, and your content stops resetting to zero while you get your evenings back.
Shannon x
